OKI-NI

OKI-NI.

This website have a very distinctive style and pick out the designers that matches their ethos the best. They have picked out the most innovative and edgy designers that are on the market. Its all kept very black and white, classic with an edge. They have made a great effort to present the products in the best possible way; take the shoes as an example, the main image will show the shoe's profile, and as you move the curser over the image, a new image will presents one shoe on an angle and the other so you're able to see the sole - nice attention to detail! An other exemplary example would be the scarfs; first image a neatly folded up scarfs, the second a close up of the print, but you also get a sense of the fabric drapes. Like most other online stores they have a social media platform, with blog, Facebook and Twitter where they take you behind the scenes.