Wednesday 17 October 2012

NOT JUST A LABEL





















NOT JUST A LABEL. 
NJAL showcases some of the newest designers on their website, so not only can you get one-of-a-kind pieces, but you can also learn more about the designers behind the brand under the section "Our Designers". What's great about NJAL is that it's an all-round platform, with news and articles on what's going on in the industry. Its definitely worth looking at as a student, as they have a section under "Community" that's called "Job Opportunities", which features internships as well as jobs!
When looking closer at the ONLINE SHOP, you get an immediate sense that this website does everything to represent each individual designer. By that I mean; when you look at the products, they have been presented in different ways, one designer has decided on plain white background, and the next have a very sepia vintage photoshoot kind of feel. It gives the site an incohesive feel, unlike other website were all the products have been presented the same way. It could be a very debatable discussion if you like it or not, at the moment I feel thorn.
Over all the site seems, clean, yet with a spike of fun because of the colour scheme, its easy to navigate around and you end up with a rather pleasant experience. 

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