SHOP:
From the out side the shop seems barely noticeable. Clean font for "the shop at bluebird" all in lowercase, to give a more casual feel. Silver contrasting the black glossy background, to give it a more classy feel.
No window display. Therefor not eye catching as such.
The cool small white tiles, and the sterile white walls, the ceiling covered in ventilators and pipes, with a few lights fitted in as well, this place could resemble a slaughter house, where are the drains for the blood? The air smells of vanilla scented perfume, which is soft, subtle and warming, as opposed the sterile interior you see before your eyes. The soft lighting that mainly comes through the windows, but lightly supported by the lamps in the ceiling.
To warm the shop up, they have put in glass cabinets with dark wood frames, that displays jewellery in the womenswear department. Big dark wood dining tables covered in the most precious designer shoes and bags. The cold metal rails are met by wooden hangers, which caries beautiful designer clothes. Everything from a casual day dreamers wardrobe staple to your upscale cocktail dresses. From crisp and clean to quirky and fun. It's wonderful to see such a broad palette of colours, prints, textures and fabrics. Its urban, its cool. Fancy the music they're playing in the shop? Go to the bookshelf with a wide selection of music that fits in with the bluebird lifestyle. And right beside it there is a great table stacked with an extensive range of magazines, fashion, art, music and culture.
Throughout the womenswear department, you will find small display areas. A great long table with chairs around. The table is laid with plates they all have some kind of print on them. Mugs, funny, humorous mugs. And pillows placed on some of the chairs, all of this you can purchase, its not merely for display purpose. They have specialist products, that will fulfill any costumers need, they even have a limited edition Barbie doll for sale, a Photo Fashion edition priced at £70.00.
The fitting rooms are another story, it's glamorous; stylish seating area, hot pink sofa and two turquoise chairs, covered in so many pillows, that you would struggle to find room for your bum.
They also have an area especially dedicated to books, it's interior is very pop art inspired. It's stocked with; quirky journals from knockknockstuff.com. A ray of lifestyle books; cars, interior, restaurants, travel guides and other coffee table books.
The menswear department, as a more masculine feel, its dimmer lit, although the ceiling is impressively covered in hundreds of hanging light bulbs, although its only a few of them that are actually lit. It has an industrial, very 'now' vibe.
Although the shop has many features and there a lot of things to see, take your time and you will feel surprised that the place feels extremely spacious. Take it all in!
EXPERIENCE:
Staff knows the costumers, extremely friendly approach. Will tell you about their latest brands/products they are stocking. Leave you be as you have a look around, give away a sweet smile to make you feel welcome and not intruding. And some staff members does personal fittings on the clients, to make sure to get that perfect fit! Oh did I mentioned that they all are impeccably dressed?
When you're done shopping and you're in a desperate need for some refreshments; go to either the Bluebird Epicerie or the restaurant. But if you have had an extremely rough day or just feel like spoiling yourself, why don't book an appointment at "the spa at bluebird" and get one of the treatments, especially designed by the renowned Dane Ole Henriksen (skin costmetician).
The people; urban and edgy, I can see the very high possibility that people outside Chelsea would find the trip worthwhile to go visit the shop. I wouldn't say that the shop immediately reflects on the area, because the shop has a more laid back vibe than then people of Chelsea. The age range is very broad. Not trying to be judgemental, but young girls that can have anything that they point at, to middle-aged men with exquisite style to everyone in between.
EPICERIE:
Drink in or take it on the go. Either way you still get what looks like a fair trade paper coffee cup, even though its not. Good quality coffee and a delicious brownie, which is "ymmyly" (yes, I just made up my own word, if the celebrities can, why can't I?) chocolaty, but not too heavy. Deliciously creamy and sticky... There is a heavenly smell of fresh food. They sell drinks in glass bottles - posh! Radio playing in the background to give a relaxed and casual vibe. Fake grass outside, it looks a bit sad in this Autumn weather. Windows decorated with the next big thing; Halloween, its that time of year again.
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