Wednesday, 27 February 2013

Fashion East

Fashion East is a pioneering non-profit initiative established by the Old Truman Brewery in 2000 to nurture emerging young designers through the difficult early stages of their career.
At what stage do they help you? 
Within 3 years of starting your own business. 

Key figures?

Brix Smith-Start 
Owner of Start Boutique, London
Charlie Harrington
Fashion Director Stella / Sunday Telegraph
Charlie Porter 
Freelance Journalist
Francesca Burns 
Fashion Editor, Vogue UK
Harriet Quick 
Fashion features Director, Vogue UK
Kay Barron 
Fashion Features Editor, Harper’s Bazaar
Lauren Cochrane 
Freelance Fashion Writer
Richard Sloan 
Creative Consultant / Stylist
Sarah Mower 
Contributing Editor, Vogue USA and
Hugo Scott 
Head of European Operations, Marc Jacobs

Lulu Kennedy Director of Fashion East and editor-at-large at Love magazine.
Awarded an MBE for fashion services, known as the Fashion Fairy Godmother.
Kennedy launched an eponymous clothing label Lulu & Co, which brings together some of the enterprise's alumni and creates their designs in a more accessible, affordable way. Not quite as mass market as a high-street collaboration, Lulu & Co provides a middle ground of commercialisation that appears to benefit all parties.

What do they give you?
It receives sponsorship funding from Topshop, TOPMAN and The London Development Agency.

Opportunity to present a catwalk collection to the international press and buyers attending London Fashion Week. Designers receive a bursary, free venue and complete catwalk show production, professional catwalk photographs and video. Designers are also given mentoring, guidance and in-house PR throughout the season from Lulu Kennedy and her team.

We also take our designers to a sales show room in Paris each season, giving them the opportunity to showcase their collections to top international buyers.
Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff. 

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